TIDES Ep 23 - Why Your Next Team Member Isn’t Human | ft. Rich K Gawlas

Ready to see how AI can do the heavy lifting in your marketing and sales processes—without losing that critical human spark? In this episode of Tides, host Shveta Malhan (Yenza3 co-founder) chats with AI advocate and marketing maestro Rich King Gawlas about:• Evolving from “co-pilot” AI (where it augments your creativity) to “co-worker” AI (where it takes over entire tasks)• Real-world examples of AI-driven workflows that slash time in half and boost productivity• The mindset shift—and soft skills—teams need to truly collaborate with AI• Practical tips for tackling everything from ethics and data privacy to measuring ROIIf you’re hungry for tangible ways to harness AI and still keep your team’s unique voice intact, this one’s for you. Hit “play” and discover new ideas on blending AI into your business—faster, smarter, and more human than ever.Liked the episode? Give it a thumbs up, subscribe for more on the future of work, and share your biggest “aha moment” in the comments below!About Rich King Gawlas - https://www.linkedin.com/in/richkinggawlas/Rich King is a Customer Success leader who helps high-growth SaaS companies make AI work—faster. He’s led expansions, renewals, and six-figure ARR gains across marketing, healthcare, fintech, and EV charging sectors. Fueled by a passion for guiding teams to that critical “lightbulb moment,” Rich specializes in building first-rate CS operations for Series A and B organizations, driving both client success and business impact.About Shveta Malhan – https://www.linkedin.com/in/shvetamalhan/Managing Partner at Yenza3, a consulting firm that leverages AI and human capital innovation to drive sustainable growth and competitive advantage for organizations in the digital era. With over 22 years of global, multi-industry experience, I am passionate about challenging the status quo and applying cross-domain research to craft unique solutions for enabling people performance in alignment with business goals. About Yenza3 – https://www.yenza3.com Yenza3 is more than consulting—we are strategic partners in every step of your AI evolution. Founded by a unique mix of HR, Digital, and Business leaders, we bring a powerful blend of hands-on business, technology, and people strategy capabilities to your organization. Our blend of real-world experience ensures we're equipped to demystify AI for businesses of all sizes, empowering your organization with people-led, people-centric AI solutions that drive growth, efficiency, and innovation.Subscribe for more episodes of TIDES, where we explore the transformational innovations driving enterprise strategies, especially in the age of AI.#ArtificialIntelligence#AIforMarketing#AIinBusiness#AIAutomation#MarketingTrends#FutureOfWork#DigitalTransformation#CustomerSuccess#MarketingStrategy#MarketingInnovation#AIWorkflow#GrowthHacking#BusinessInnovation#HumanInTheLoop