Tiffani Bova - Why the Customer Isn’t Really Always Right

from Make It Happen Mondays - B2B Sales Talk with John Barrows

Tiffani Bova is a bestselling author and keynote speaker, and she’s also a Growth and Innovation Evangelist at a top Customer Relationship Management software company. She has seen the tech industry evolve spectacularly over her nearly 30-year career, and she’s an expert in customer success and growth. In today’s episode, Tiffani and John discuss how the over-engineered sales processes designed to improve the customer experience can negatively impact employees. Tiffani provides helpful tips, statistics, and actionable advice that can help companies continue to grow and thrive while improving their employee satisfaction.Are you looking to level up your Sales skills and stay relevant in the evolving world of AI?  Check out www.jbarrows.com and let's Make this Happen together!Connect with John on LinkedIn:https://www.linkedin.com/in/johnbarrows/Connect with John on IG:https://www.instagram.com/johnmbarrows/Connect with Tiffani Bova on LinkedIn:https://www.linkedin.com/in/tiffanibova/Get Tiffani's new book: The Experience Mindset: Changing the Way You Think About Growth

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This episode is 57 minutes long.

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This episode was published on June 26, 2023.

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