Tiffany Cooper on Mandarin Oriental's Plans for the Americas

How has Tiffany Cooper been so successful for so long? By bringing mind, soul, and spirit to the hotel industry. She's Head of Development, Americas for Mandarin Oriental Hotel Group, which for 5 decades has been owner and operator of some of the world's most luxurious hotels, resorts and residences.We talk about MO's ambitious global expansion plans, how the brand sets itself apart in the ultra-luxury category, the increasing importance of branded residences, wellness and spas as amenities and revenue drivers, and the iconic "I'm a Fan" campaign.