Tiffany Kelly, Beyond Bamboo - Funding a passion-based business

Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena talks with Tiffany Kelly, the founder of Beyond Bamboo.Tiffany has always been deeply passionate about the environment. She saw an opportunity for an online marketplace where consumers and businesses can source ethical and sustainable goods. This includes upcycled, restored and recycled as well as new products.Over two years in the making, Tiffany quickly realised that in order to grow, it was time to develop new technology and scale the team. With the goal of attracting an audience who normally purchases from Amazon, she knew how important it was to replicate the brand experience: from customer service to search to providing a seamless customer experience.Having had great success with a friends and family investment round, Tiffany shares some practical tips on approaching your pitch and the effortlessness of securing investment from investors with a shared passion. In this episode you’ll discover:How to pitch on your friends and family roundChallenging limiting beliefs and thinking bigTips for creating your pitch deck