Tiger Woods, Donald Trump, and Boeing. A big day for brands.

Today was a big one. First, Tiger Woods made sporting history with one of the greatest comebacks of all time. What implications were there for Nike, the brand that has stuck by Tiger through thick and thin - and what does this say about the role of brands in teaching us integrity?  By the way, it's estimated Nike made $22,540,000 with Tiger's win. Meditate on that a moment.  In a VERY unrelated story, Donald Trump tweeted advice to Boeing, makers of the beleaguered 737 Max aircraft. According to Trump's tweet, making good on the terrible deaths of hundreds of crash victims would be as simple as fixing up the problems with the aircraft, putting in some great new features, and rebranding it. Soooooo, what should Boeing do with that advice?  Those are the stories I went on the air with today, chatting with CFAX's Mark Brennae. The conversation was lively, to put it mildly. Enjoy! If you enjoy this interview, please share. Hey, sharing is caring. Also, make sure to sign up for my newsletter. And would it hurt to write? You never write. The neighbours are wondering how you're doing.