Tigerlily | From $60 to CEO: Travis Wright's Journey to Leading an Iconic Australian Brand

Join Hannah and Carmel for an inspiring conversation with Travis Wright, CEO of iconic Australian swimwear and fashion brand Tiger Lily.From arriving in Australia with just $1,000 as an au pair to leading one of the country's most beloved fashion brands, Travis takes us through her remarkable journey to the top of the e-commerce industry.We dive deep into how she worked her way up from customer service at Esther & Co, constantly upskilling, pitching herself for promotions, and proving her value at every turn, before ultimately stepping into the CEO role at Tiger Lily during one of the most challenging periods in retail history.Travis shares the strategic decisions behind her complete brand transformation, from overhauling tech systems and pricing strategies to moving warehouses and launching new channels, all while navigating a pandemic and keeping the team aligned to a clear vision.We talk about the power of testing and learning, the importance of understanding every aspect of your business from logistics to tech stack, why she believes brick-and-mortar retail still has a special place in the customer journey, and how curiosity and continuous learning have been the foundation of her success.Whether you're a founder, marketer, or aspiring leader, this episode is packed with practical advice, honest insights, and serious hustle inspiration.✨ Make sure to like, subscribe and follow along for more founder stories and e-commerce insights.