Tik Tok - Duets, Hashtag Challenges and Yee Yee Juice?!

Tik Tok is THE hot topic in the marketing world right now! And there are no surprises why. In February 2019, TikTok, together with Douyin (it's Chinese Cousin), hit one billion downloads globally and now has 500 million active users. It took Instagram 6 years to achieve what Tik Tok have achieved in 3 years. More importantly, Tik Tok is host to an audience which has a large proportion of the elusive Gen Z, with 41% of users aged between 16 to 24. On this episode of The Marketing Show, we look at how Tik Tok works as a platform, why it is an exciting space for marketers and share some considerations for brands that are considering making a play for Tik Tok. If you like the episode, leave us a review on Apple Podcasts, it will really help us improve!