TIKing the moves & TOKing the walk

from Chennai Live · host Chennai Live

In the last few months, when all industries are going through challenges and changes, one industry that has seen a surge in demand is that of the SOCIAL MEDIA INFLUENCERS. They provide a suitable and cost efficient platform to help businesses reach their target customers. Is this going to change the dynamics of marketing and advertising? Is an 'influencer' a viable career? How has the ban of 59 Chinese apps including Tik Tok affected them? All this and more with Chennai's ace influencer, Ms. Samyuktha Nair.

What this episode covers

In the last few months, when all industries are going through challenges and changes, one industry that has seen a surge in demand is that of the SOCIAL MEDIA INFLUENCERS. They provide a suitable and cost efficient platform to help businesses reach their target customers. Is this going to change the dynamics of marketing and advertising? Is an 'influencer' a viable career? How has the ban of 59 Chinese apps including Tik Tok affected them? All this and more with Chennai's ace influencer, Ms. Samyuktha Nair.

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TIKing the moves & TOKing the walk

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This episode is 21 minutes long.

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This episode was published on July 9, 2020.

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