TikTok and Billboards: Public Schools Turn to Marketing F...

What this episode covers

Public schools in the Bay Area, and across the country, are hiring marketing firms to boost their enrollment numbers, which have declined and resulted in lost revenue in recent years. Marketing strategies have included TikTok accounts, Pandora ads, and other creative strategies. Chronicle education reporter Jill Tucker joins host Cecilia Lei to discuss how the education system became a competitive marketplace — one that is particularly challenging for public schools. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How long is this episode of Fifth & Mission?

This episode is 16 minutes long.

When was this Fifth & Mission episode published?

This episode was published on October 27, 2021.

What is this episode about?

Public schools in the Bay Area, and across the country, are hiring marketing firms to boost their enrollment numbers, which have declined and resulted in lost revenue in recent years. Marketing strategies have included TikTok accounts, Pandora ads,...

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