TikTok In B2B? Who'd Have Thought? episode artwork

EPISODE · Mar 3, 2023 · 55 MIN

TikTok In B2B? Who'd Have Thought?

from Around the Horn in Wholesale Distribution Podcast · host Kevin Brown & Tom Burton

As Millennial and Gen Z buyers make more demands for online B2B distribution, distributors and marketers alike are taking another look at TikTok. On today's episode, Kevin and Tom are joined by Brandon Lee, a Fractional Chief Transformation Officer and one of the top voices in "Social Selling." Together, they discuss the TikTok influence in wholesale distribution, along with ho companies are using data to optimize the manufacturing process. Finally, we give you 3 ways to give your company what it needs in 2023 to work smarter, not harder.Leave a Review: Help us grow by sharing your thoughts on the show.Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/Join the conversation each week on LinkedIn Live.Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.You can also hear the podcast and other excellent content on our YouTube Channel.Follow us on Facebook, Twitter, Instagram, or TikTok.

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As Millennial and Gen Z buyers make more demands for online B2B distribution, distributors and marketers alike are taking another look at TikTok. On today's episode, Kevin and Tom are joined by Brandon Lee, a Fractional Chief Transformation Officer and one of the top voices in "Social Selling." Together, they discuss the TikTok influence in wholesale distribution, along with ho companies are using data to optimize the manufacturing process. Finally, we give you 3 ways to give your company wha...

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TikTok In B2B? Who'd Have Thought?

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