TikTok, Narrative, and Creator Economy 101 for Musicians | with Sam Saideman

Today’s guest is music entrepreneur and manager Sam Saideman. Sam is co-founder and CEO of Innovo Management where he and his team specialize and work across, artist management, project management, influencer management, and brand marketing. Currently Innovo manages a roster of creators who have a reach of over 43 million followers on TikTok alone. His forward thinking approach and innovative spirit has helped him carve out a space as one of the most influential thought leaders in today’s creator economy. We have a great chat about staying authentic in your content, the dangers of hustle, culture, how to utilize social media to promote your music, and how TikTok levels the playing field between independent artists and major labels.🗒 In this episode we'll dig in on... 🗒Staying authentic with your short-form contentThe importance of a narrativeBuilding a creator management firmBrand deal rates and terms for creatorsWorking at Sony/ATVThe power of collaboration on social mediaHow TikTok levels the playing fieldRunning US Artist strategy for OneRPMPromoting your music with social mediaKeeping leverageUnderstanding a social platform before postingThe dangers of hustle culture🎙 Travis' Intro 🎙Start a Daily Review Habit! 🎶 ... Listening Recommendation 🎶Sammy Adams - Listen👉 Learn More About Sam Saideman... 👈Website: https://www.innovomanagement.com/Instagram: https://www.instagram.com/samthemanager_/LinkedIn: https://www.linkedin.com/in/sam-saideman-b389a480/📢 Our Sponsors 📢Listen to Secret Sonics!Sign Up for Complete Producer Network!⬇️ FREE 2025 PLANNING WORKSHOP ⬇️https://www.travisference.com/2025plan📺 WATCH THE SHOW ON YOUTUBE 📺 https://www.youtube.com/@progressionspodConnect with Me:📬 Newsletter: https://www.travisference.com/subscribe📸 Instagram: https://www.instagram.com/progressionspod🎵TikTok: https://tiktok.com/@progressionspod🐦 Twitter: https://twitter.com/progressionspod🌐 Website: https://www.travisference.com/🙏 Leave a Review or Rating 🙏Apple: https://www.progressionspodcast.com/appleSpotify: https://www.progressionspodcast.com/spotifyCredits:Guest: Sam SaidemanHost: Travis FerenceEditor: Stephen BoydTheme Music: inter.ference