TikTok Organic Can Lead Product Innovation

Is it possible to find a gap in the market and find your own creative ways to authentically fill it? What are some ways to leverage social media interaction in ways that really build loyal, longterm relationships with your customers? Listen in to hear Adam Simone share the journey Leaf Shave has been on and where they’re headed next! “And then Doja Cat Shaved Her Eyebrows”{00:05:18} When two engineers get together and are grumpy about a hole in the market, you get a pretty cool little piece of machinery that is safe to put on your skin and shave with{00:11:18} Adam loves to engage with customers on social, and after customers asked and asked for a specific product to be developed by Leaf, they finally were able to deliver and launched it recently{00:17:05} It’s easy to use gimmicks to amp up the metrics of an ad or a technique, but it’s important to look at what actually worked and why it did to make sure we don’t get stuck using those gimmicks{00:22:07} “Stop chasing the views, stop chasing virality, and just focus on educating. And that has been my recipe,” because that is what drives noticeable impact{00:26:19} When you do something differently, you naturally have to explain and educate your audience, which is a point that is often overlooked{00:30:36} Why Adam has basically shaved every part of his body and how that has helped the company is so many ways{00:36:35} Adam shares about two interesting moments, one with Mr Beast and another with Doja Cat’s eyebrows, and which one actually drove more impact to their business{00:40:55} Adam and his team have big plans for more incredible innovation-driven products that will be branching out and launching in the near future (and beyond)Associated Links:Find out more about The Visions Summit at RICE 2023 and make plans to meet us there!Learn more about Adam Simone and Leaf Shave.Have you checked out our YouTube channel yet?Get your copy of Archetypes, our newly published 240-page journal. Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.