TikTok Shop conversion + low-latency streaming

This week moves from counting exposure to checking whether TikTok algorithms, media diets, and streaming instruments can predict or improve real-world outcomes. Covers 2026-07-01 to 2026-07-08; 5 free papers from 40 selected papers. This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods. Episode covers 2026-07-01 – 2026-07-08. Top papers The effect of TikTok Shop algorithm and Payday Sale period on conversion rate among Generation Z in Bali The Influence of Live Streaming, Brand Image, and Perceived Usefulness of Online Review on Purchase Intention on TikTok Shop Comparing the algorithmic fidelity of large language models in predicting human decision making: a case study of vaccination choice Trends in exposure to fringe and radical content and groups online Toward Robust Low-Latency Live Streaming: Measurement, Prediction, and Rate Adaptation Under Uncertainty Themes: social media, digital marketing, Generation Z, adolescents, TikTok, digital media, elementary education, student behavior Methods: survey, qualitative, quantitative, cross-sectional, experimental, case-study Premium NewsPremium also covers 10 related news stories, including economictimes.indiatimes.com — audience measurement guidelines - The Economic Times, emarketer.com — news - Reports, Statistics & Marketing Trends | EMARKETER, and pewresearch.org — News Platform Fact Sheet | Pew Research Center. Upgrade to PremiumThe premium version of this podcast covers all 40 research articles and 10 news stories selected for the episode. Subscribe to the premium podcast. Generated by paperboy.fm.