TikTok Shop, IA y la caída de los influencers: las claves del Estudio de Redes Sociales 2026 | Tertulias Summer Edition [ [421

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

¿Las redes sociales han llegado a su techo? ¿Qué está cambiando realmente en el comportamiento de los usuarios?En este episodio del podcast de Marketing4eCommerce analizamos el Estudio de Redes Sociales 2026 de IAB Spain y Elogia junto a tres referentes del sector:🎙️ Puri Vicente, Community Manager y especialista en redes sociales. 🎙️ Itziar Oltra, fundadora de TEM y especialista en marketing. 🎙️ Ramón Montanera, Data Strategy Director de Elogia.Durante la conversación hablamos de la evolución del uso de las redes sociales en España, TikTok Shop y el despegue del social commerce, la transformación de los influencers en creadores de contenido y mucho maas. Una tertulia llena de datos, reflexiones y debate para profesionales del marketing, las redes sociales y el eCommerce.⭐ [Beloved sponsor] Empathy.co, búsqueda ética y privada para un eCommerce más humano

Episode metadata supplied by the publisher feed · Published Aug 3, 2026

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TikTok Shop, IA y la caída de los influencers: las claves del Estudio de Redes Sociales 2026 | Tertulias Summer Edition [ [421

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