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EPISODE · Jan 10, 2025 · 21 MIN

TikTok Shopping Wars

from The Powers That Be: Daily · host Puck | Audacy

Sarah Shapiro joins Peter for a deep dive into the wild world of affiliate marketing and the billion-dollar business of influencers. Sarah discusses the massive impact of creators in the retail space and chronicles an exploding battle between the industry’s perennial leader, LTK, and the bold upstart ShopMy—a rivalry defined by two cultures and starkly different visions for the business.

Episode metadata supplied by the publisher feed · Published Jan 10, 2025

What this episode covers

Sarah Shapiro joins Peter for a deep dive into the wild world of affiliate marketing and the billion-dollar business of influencers. Sarah discusses the massive impact of creators in the retail space and chronicles an exploding battle between the industry’s perennial leader, LTK, and the bold upstart ShopMy—a rivalry defined by two cultures and starkly different visions for the business.

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TikTok Shopping Wars

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This episode is 21 minutes long.

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This episode was published on January 10, 2025.

What is this episode about?

Sarah Shapiro joins Peter for a deep dive into the wild world of affiliate marketing and the billion-dollar business of influencers. Sarah discusses the massive impact of creators in the retail space and chronicles an exploding battle between the...

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