TikTok Shutdown: "Platforms Represent Both Opportunities and Risk" (feat BK Beauty)

Breakout brand BK Beauty’s co-founders, Lisa and Paul Jauregui, discuss the potential consequences of a TikTok shutdown on the eCommerce landscape. While many brands use TikTok Shops as a growth channel to reach new audiences, the House passing a bill to shut down ByteDance's operation in the United States has sent shockwaves through the industry.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.