EPISODE · Nov 12, 2025 · 53 MIN
TikTok, Threads, and Rode: The New Era of Podcasting Is Here
from Podcasting Morning Chat | Real Podcasters, Real Podcasting Advice · host Marc Ronick | Podcasting Strategist and Producer
Podcasting just got a serious shake-up. TikTok partners with iHeartMedia to introduce creators to long-form audio, Threads launches tools designed to enhance connection and discovery, and Rode unveils sleek new gear that simplifies video production for many creators. What happens when social platforms start thinking like media networks? And how will these updates change the way indie creators grow their shows? Join us as we explore what this wave of innovation means for podcasters, why the timing matters, and where the industry could be headed next. Episode Highlights: [02:39] Upcoming Podcast Evaluation [06:20] Podcast Data and Rankings [11:00] Events and Meetups [25:12] TikTok's Big Move into Podcasting [28:19] Debating TikTok and iHeart's Podcast Merger [29:29] Exploring TikTok's Potential for Long-Form Content [33:50] Experimenting with Multi-Platform Streaming [34:46] Introducing the Road Caster Video S [44:58] Threads' New Podcasting Tools Links & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingPodcast Growth in the Age of AI:https://podnews.net/event/podcast-growth-in-the-age-of-ai-get-found-and-grow-your-business-fasterPodnews:www.podnews.netMixup and Matchup Use Discount Code PMC for Free Entry: http://PodcastersDirectory.comNovember Podpage Meetup: https://podnews.net/event/podpage-november-meetup-with-matt-diamanteMemes for Podcast Growth: https://podnews.net/event/memes-for-podcast-growth-creating-using-memes-for-your-showPodcast Expo Use promo code MARC for 10% off:https://podnews.net/event/podfest-expo-our-12th-annual-eventThreads Targets Podcasters With New Features:https://techcrunch.com/2025/11/11/threads-targets-podcasters-with-new-features-aiming-to-become-the-place-fans-discuss-showsTikTok and iHeart's Podcasting Partnership:https://www.iheartmedia.com/press/iheartmedia-and-tiktok-partner-launch-first-its-kind-multiplatform-partnershipThe Great Podcast Engagement Shift:https://www.podcastnewsdaily.com/news/youtube-tops-engagement-instagram-leads-interactions-for-podcasters/article_fdc8efb6-0fd3-4e4d-abd8-c160607b8753.htmlRodecaster Video S: https://rode.com/en-us/products/rodecaster-video-sExam Room Nutrition Podcast (to be evaluated on 11/13):https://www.examroomnutritionpodcast.com/123-carnivore-omnivore-nutrivore-how-to-shift-from-calorie-counting-to-nutrient-density/Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wOr Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: https://youtube.com/@marcronickBrought to you by iRonickMedia.com Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
What this episode covers
Podcasting just got a serious shake-up. TikTok partners with iHeartMedia to introduce creators to long-form audio, Threads launches tools designed to enhance connection and discovery, and Rode unveils sleek new gear that simplifies video production for many creators. What happens when social platforms start thinking like media networks? And how will these updates change the way indie creators grow their shows? Join us as we explore what this wave of innovation means for podcasters, why the timing matters, and where the industry could be headed next. Episode Highlights: [02:39] Upcoming Podcast Evaluation [06:20] Podcast Data and Rankings [11:00] Events and Meetups [25:12] TikTok's Big Move into Podcasting [28:19] Debating TikTok and iHeart's Podcast Merger [29:29] Exploring TikTok's Potential for Long-Form Content [33:50] Experimenting with Multi-Platform Streaming [34:46] Introducing the Road Caster Video S [44:58] Threads' New Podcasting Tools Links & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingPodcast Growth in the Age of AI:https://podnews.net/event/podcast-growth-in-the-age-of-ai-get-found-and-grow-your-business-fasterPodnews:www.podnews.netMixup and Matchup Use Discount Code PMC for Free Entry: http://PodcastersDirectory.comNovember Podpage Meetup: https://podnews.net/event/podpage-november-meetup-with-matt-diamanteMemes for Podcast Growth: https://podnews.net/event/memes-for-podcast-growth-creating-using-memes-for-your-showPodcast Expo Use promo code MARC for 10% off:https://podnews.net/event/podfest-expo-our-12th-annual-eventThreads Targets Podcasters With New Features:https://techcrunch.com/2025/11/11/threads-targets-podcasters-with-new-features-aiming-to-become-the-place-fans-discuss-showsTikTok and iHeart's Podcasting Partnership:https://www.iheartmedia.com/press/iheartmedia-and-tiktok-partner-launch-first-its-kind-multiplatform-partnershipThe Great Podcast Engagement Shift:https://www.podcastnewsdaily.com/news/youtube-tops-engagement-instagram-leads-interactions-for-podcasters/article_fdc8efb6-0fd3-4e4d-abd8-c160607b8753.htmlRodecaster Video S: https://rode.com/en-us/products/rodecaster-video-sExam Room Nutrition Podcast (to be evaluated on 11/13):https://www.examroomnutritionpodcast.com/123-carnivore-omnivore-nutrivore-how-to-shift-from-calorie-counting-to-nutrient-density/Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wOr Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: https://youtube.com/@marcronickBrought to you by iRonickMedia.com Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or [email protected]Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
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TikTok, Threads, and Rode: The New Era of Podcasting Is Here
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