TikTok vs. Luxury: The Fake News War

What happens when a TikTok goes viral for the wrong reasons — and luxury brands are caught in the crossfire?In this episode, we unpack the recent wave of viral “fake news” videos accusing brands like Dior, Loro Piana, and Zegna of outsourcing to China or exaggerating their craftsmanship claims. From algorithm-driven outrage to the fragility of luxury’s storytelling, this is a sharp, urgent look at the digital forces reshaping trust in heritage and manufacturing.As misinformation spreads faster than fact, how should luxury brands respond — or should they respond at all?