#TikTokMadeMeBuyIt: When Scrolling Becomes Shopping

What started as a simple hashtag has evolved into one of the most powerful consumer trends of the digital age. In this episode, I explore the rise of #TikTokMadeMeBuyIt and examine how TikTok has transformed the way people discover, evaluate, and purchase products. From viral gadgets and beauty products to the psychology of impulse buying, this discussion looks at why Gen Z is particularly vulnerable to social commerce and how algorithms shape spending habits. The episode also investigates the financial consequences of trend-driven consumption, including buyer's remorse, overconsumption, and broader impacts on personal finances and the economy.