Tiktok's Algorithm and Creativity Network Effects
from The a16z Show Hosted by Sonal Chokshi, Eugene Wei
What does the success of TikTok's algorithmically-driven product tell us about the future of creators and the creator economy, product design, and innovation within video? In this cross-over archive episode from our tech news podcast, 16 Minutes on the News, we go deep into the what, why, and how of TikTok's algorithm, which lies at the heart of the product and drives its "creativity network effects." The conversation features Eugene Wei (former head of product at Hulu, Flipboard, and video at Oculus), in conversation with host Sonal Choksi. This episode originally aired in September 2020, when there was talk of U.S. ownership/partnership for the American version of TikTok, which is from Chinese company ByteDance. Stay Updated: Find a16z on YouTube: YouTube Find a16z on X Find a16z on LinkedIn Listen to the a16z Show on Spotify Listen to the a16z Show on Apple Podcasts Follow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.
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What this episode covers
"The algorithm" is a common buzzword in discussions about social media -- but how do algorithms actually drive product design today? In this deep dive episode from 2020 on the algorithm that powers TikTok, Eugene Wei discusses the "creativity network effects" behind TikTok, product design, the future of video, and more.
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