TikTok’s tipping point: US ban and sale update - Ep 77

It seems like just yesterday, many of us downloaded a popular Chinese-owned app called TikTok for the first time in 2020. Maybe you found yourself humming “yeah I’m bored in the house and I’m in the house bored” without realizing it or you were trying to learn the the renegade dance choreography in your room watching Addison Rae on repeat. When you look back on the short and powerful history of TikTok, it’s impossible to deny the social platform’s impact on the creator economy and on culture at large. From the initial mention of a TikTok ban to the now impending sale of TikTok’s US division to conservative American investors, where do things stand with TikTok now? Will the for you page algorithm be impacted? How should content creators prepare? In today’s episode we’re breaking down the latest updates about the TikTok ban and what users from the app can expect when the deal goes through later this year.Mentioned in episode 77:What are you wearing TikTokThe Life of a Showgirl episodeForbes TikTok articleWired article on saleThe Guardian article on valuationFollow Create & Consume:YouTube | Instagram | TikTok | PinterestFollow Austen:YouTube | Instagram | TikTok | BlogPodcast inquiries can be sent to [email protected] the website: https://www.createandconsumepodcast.com/Music credit: Babak Bazgosha via Pond5