TikTok's Wild Week, New Balance's Comeback and Amazon's Layoffs

In this solo episode of This Week in Ecommerce, Mal dives into the rapidly changing retail landscape, reflecting on cultural shifts, digital transformation, and the high-stakes drama surrounding TikTok. From New Balance’s exceptional growth story to Amazon’s latest organisational shake-up, this episode is packed with insights to help you navigate eCommerce in 2025. Cultural Shifts in Retail: How Australia Day marketing strategies are evolving to align with cultural expectations and values. Amazon’s Layoffs: What 200 redundancies mean for the tech giant and how their Buy with Prime program could evolve in Australia. New Balance’s Comeback: Lessons from a brand that went from dad sneakers to a 20% sales increase, thanks to digital transformation and sports partnerships. TikTok’s Ban and Return: The rollercoaster week for TikTok in the U.S., the implications for ecommerce discovery, and what brands should do next. Follow MalLinkedIn: https://www.linkedin.com/in/malchia/Website: malchia.com Follow PaulLinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/Website: learnecommerce.com Follow Ecom NationLinkedIn: https://www.linkedin.com/company/ecom-nation/Website: ecomnation.com.au