EPISODE · Aug 4, 2025 · 41 MIN
Tiles Survive Breakdown: FunPlus goes full Century Games
from two & a half gamers · host Lancaric.me
In this episode, we break down Tile Survive! FunPlus’s biggest 4X pivot yet and their boldest copy of Century Games’ “Dark War” playbook. From idle meta and scripted roads to resource overload creatives and meme awards, Tile Survive is showing that copying the leaders is now the fastest path to $50,000 a day. Find out what’s new, what’s missing, and why FunPlus may finally scale back into the 4X top tier.You’ll learn:The real gameplay and meta changes—what’s new, what’s just Dark War with cartoon paintThe evolution of 4X ad creatives—Golden Goblins, AI memes, Minecraft hooks, and fake UGCWhy simplifying onboarding, events, and gacha is now the winning moveKey Takeaway:Tile Survive is proof that the new 4X playbook is copy, simplify, and scale—then innovate only once you’re printing money. FunPlus finally stopped reinventing, and the numbers are speaking for themselves.How to master the template and what FunPlus might do nextGet our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Revisiting Forex: A Nostalgic Dive04:05 Game Review: Tile Survive Unpacked06:53 Game Mechanics: Simplification and Comparison10:03 Market Trends: Analyzing Downloads and Revenue13:06 Creative Strategies: Marketing and User Engagement16:05 Future Predictions: The Path Ahead for Games25:00 Emerging Trends in Game Development27:05 Creative Strategies and Marketing Insights30:25 Game Mechanics and User Engagement34:00 Benchmarking and Performance Metrics37:55 Final Thoughts and Future Directions---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
What this episode covers
In this episode, we break down Tile Survive! FunPlus’s biggest 4X pivot yet and their boldest copy of Century Games’ “Dark War” playbook. From idle meta and scripted roads to resource overload creatives and meme awards, Tile Survive is showing that copying the leaders is now the fastest path to $50,000 a day. Find out what’s new, what’s missing, and why FunPlus may finally scale back into the 4X top tier.You’ll learn:The real gameplay and meta changes—what’s new, what’s just Dark War with cartoon paintThe evolution of 4X ad creatives—Golden Goblins, AI memes, Minecraft hooks, and fake UGCWhy simplifying onboarding, events, and gacha is now the winning moveKey Takeaway:Tile Survive is proof that the new 4X playbook is copy, simplify, and scale—then innovate only once you’re printing money. FunPlus finally stopped reinventing, and the numbers are speaking for themselves.How to master the template and what FunPlus might do nextGet our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Revisiting Forex: A Nostalgic Dive04:05 Game Review: Tile Survive Unpacked06:53 Game Mechanics: Simplification and Comparison10:03 Market Trends: Analyzing Downloads and Revenue13:06 Creative Strategies: Marketing and User Engagement16:05 Future Predictions: The Path Ahead for Games25:00 Emerging Trends in Game Development27:05 Creative Strategies and Marketing Insights30:25 Game Mechanics and User Engagement34:00 Benchmarking and Performance Metrics37:55 Final Thoughts and Future Directions---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
NOW PLAYING
Tiles Survive Breakdown: FunPlus goes full Century Games
No transcript for this episode yet
Similar Episodes
Oct 3, 2025 ·28m
Sep 16, 2025 ·29m
Sep 16, 2025 ·47m
Sep 12, 2025 ·37m
Sep 11, 2025 ·40m
Sep 10, 2025 ·40m