Tilting Point’s Enric Pedró On Leveraging IP On A Shoestring Budget

Monster IP may require a monster budget, but smaller studios can still tap into cultural trends to perform well in the app stores—provided they know the right questions to ask and licensors to pitch. Enric Pedró, SVP of Marketing at Tilting Point, gives us all the answers about IP ahead of his studio's upcoming release, Godzilla vs. Kong: Titan Chasers. From overlooked sources of IP to the tools you need to start integrating product placement in your games, Enric reveals everything studios need to consider when launching a game with intellectual property. Whether you’re an indie developer looking to make a splash or a seasoned pro looking for fresh strategies, this episode is packed with actionable insights to level up your studio and leverage IP in your mobile games. CHAPTER TIMESTAMPS 00:00 - Intro 01:28 - How Enric got into games 03:49 - Working with monster IP 05 - Smaller studios can leverage IP 10:31 - Value of IP 16:02 - Overlooked sources of IP  22:18 - What do you need to start? 28:55 - How to talk to licensors 33:26 - Product placement 36:09 - Keeping your team on track 45:30 - Favourite games Q&A * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event