Tim Asimos, CMO of Timmons Group: From Agency Leader to In-House Growth Builder

In this episode of CMO Journeys, Christian Banach speaks with Tim Asimos, Chief Marketing Officer of Timmons Group, about his path from agency leadership to building an in-house growth function inside a professional services firm. He has worked across agency, SaaS, and client-side roles, giving him a grounded view of marketing leadership, business development, and what firms should expect from agency partners.What the Conversation Covers • How Tim’s career moved from advertising media into marketing leadership roles across Timmons Group, agency life, and a SaaS platform focused on customer experience for AEC firms • What he learned from SaaS about sales structure, measurement, demand generation, and marketing’s role in buyer enablement • Why professional services firms often lag in marketing maturity, and how Tim thinks modern marketing principles still apply across industries • What his first 90 days as Timmons Group’s first CMO have focused on, including team building, internal discovery, leadership alignment, and a 2026 strategic marketing roadmap • How he evaluates agency partners, including the importance of relevance, thoughtful outreach, value-led prospecting, and expertise that complements internal capabilitiesGuest BioTim Asimos is Chief Marketing Officer of Timmons Group, where he leads marketing, business development, and pursuits for the engineering and technology firm. He previously spent more than a decade helping build an agency digital practice and AEC specialization, and later served in a growth leadership role at a SaaS platform focused on customer experience management for AEC firms.About the PodcastCMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.