Tim Cook Steps Down as Apple CEO | Spokane News

Tim Cook is stepping down as Apple’s CEO after 15 transformative years, during which the company soared from a $350 billion to a staggering $4.5 trillion valuation. Known for revolutionizing Apple’s supply chain and building a powerhouse of recurring revenue, Cook will transition to executive chairman in September, focusing on global policy and geopolitical strategy—especially U.S.-China relations critical to Apple’s manufacturing. Under his leadership, annual sales jumped from $108 billion to over $416 billion, profits quadrupled, and customer loyalty deepened. Yet critics question his legacy on innovation, citing stalled projects like the scrapped EV initiative and underwhelming launches such as Apple Maps, Vision Pro, and Siri’s AI upgrades. The torch now passes to John Ternus, head of hardware engineering, who must steer Apple through the AI revolution while accelerating manufacturing diversification away from China—already underway in India and Vietnam—to safeguard against future disruptions. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/6b4b058d171f2621