Tim Delaney: Standing the test of Time

Of course you know who Tim Delaney is – he’s one of the most famous names in the world of advertising. Founder and chairman of Leagas Delaney, Tim is first and foremost an internationally celebrated copywriter and he also runs one of the world’s most celebrated ad agencies. He’s been around the industry long enough to have picked up most of the awards available and he’s got so many tips, tricks and anecdotes to help anyone in the industry understand the attitude, the panache, the powerful, provocative promotions that this industry was founded on. Tim is what makes the advertising industry great. In this show, we discuss Tim’s journey to copywriting, the value of being inquisitive and doing research. We look at the role that agencies have in their clients’ ESG strategy. We discuss his role at the D&AD and why we need to keep up with the increasingly shorter creative deadlines. What comes first, the idea or the medium? Why you should trust your intuition and then apply your experience and how to write like people want to read it. The art of staying flexible and remote working. Who should run this industry - agencies or accountants? Interesting character traits and some superb advice for winning new business. Learn more about your ad choices. Visit megaphone.fm/adchoices