Tim Fitzpatrick | Thriving in a Family Business and Transitioning To Entrepreneurship and Marketing

Tim Fitzpatrick is the President of Rialto Marketing, a company that provides marketing consulting and outsourced or fractional CMO services to help B2B professional service firms accelerate growth. With more than 20 years of entrepreneurial experience, he helps clients remove revenue roadblocks by focusing on three critical areas of marketing: strategy, planning, and leadership. Tim graduated with a mathematics major from UC Berkeley and started his career working in his family's business before going into entrepreneurship.  In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Tim Fitzpatrick, the President of Rialto Marketing, about the lessons he learned working in his father's business. They also discuss the effects of AI on marketing, how collaboration leads to stronger brands, and why Tim transitioned from the distribution industry to residential real estate and marketing.