EPISODE · Sep 19, 2017 · 33 MIN
Tim Kendall, president, Pinterest (Code Commerce 2017)
from Recode Replay · host Recode
Pinterest President Tim Kendall talks with Recode's Kurt Wagner about how the company is partnering with brands and advertisers, including a new mobile product that helps people search for items by taking pictures of something similar. The goal is to help Pinners discover things they may want to buy — even though almost all searches on the platform are for generic terms like "red couch" rather than specific brands. While Google and Amazon are good for targeted searches, Kendall says, Pinterest can capture a lot of value among people who don't know yet what they want. Learn more about your ad choices. Visit podcastchoices.com/adchoices
What this episode covers
Pinterest President Tim Kendall talks with Recode's Kurt Wagner about how the company is partnering with brands and advertisers, including a new mobile product that helps people search for items by taking pictures of something similar. The goal is to help Pinners discover things they may want to buy — even though almost all searches on the platform are for generic terms like "red couch" rather than specific brands. While Google and Amazon are good for targeted searches, Kendall says, Pinterest can capture a lot of value among people who don't know yet what they want. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Tim Kendall, president, Pinterest (Code Commerce 2017)
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