Tim Riesterer on Selling to Existing Customers and Leveraging Buyer Biases

from Practical Pivots · host Steve Pockross

Tim shares his research team's findings on the psychology of B2B buyers. He also explains why selling to existing customers is the opposite of selling to new ones and debunks a few business myths.

Episode metadata supplied by the publisher feed · Published Jun 2, 2021

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Tim Riesterer on Selling to Existing Customers and Leveraging Buyer Biases

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