Tim Stock 'Understand subcultures to understand the future'

Series ThreeThis episode of #TheNewAbnormal podcast features Tim Stock, Global Cultural Foresight Leader at ScenarioDNA, who are experts at analysing trends and developing frameworks for understanding how & why culture is changing. He's also an Associate Teaching Professor at Parsons School of Design - The New School, one of the world's leading art and design schools, committed to inspiring society through inquiry, radical ideas, iterative experimentation and creative collaboration. We discuss a wide range of suitably catalytic ideas and viewpoints in this interview, including areas such as trend forecasting, consumer anthropology, applied semiotics, design research and risk assessment. So...enjoy!