Timber Takeover: Why Wood is the Next Big Thing in Commercial Construction

Are you looking to build an aesthetic workplace with a calm environment, pleasing background, and radiation of good vibes? Mass timber can bring that vision to life. Today, our guest is Ricardo Brites, Director of Engineering & VDC at Mercer Mass Timber, a wood product manufacturing company in British Columbia. He is a committed structural engineer who is passionate about sustainability and innovation. He specializes in solid and mass timber structures. He brings a lot of scholarly rigor and real-world experience to every project. He holds a PhD in structural engineering from Universidade do Minho, Portugal. Join us as we dive into the world of mass timber and learn how mass timber can change the aesthetic of your workplace. We start the conversation by comparing the cost of other materials to mass timber, where Ricardo explains how it depends on the area. Then Ricardo describes the benefits of using mass timber, including being much lighter than concrete, as fast to assemble as steel frames due to its prefabricated nature, and requiring a smaller installation crew. We then pay attention to the two biggest mistakes of mass timber: the high possibility of burning and moisture and the degradation that can happen to the wood. In this phase, we talk about the reason for the low adaptation of mass timber in the USA and the role the technological revolution plays in that regard. We also talk about the aesthetic benefits of mass timber, such as a calm environment, a beautiful background, and the radiation of a good vibe. Furthermore, we dive into the limitations of mass timber and what the future will look like for Mercer Mass Timber.   EPISODE HIGHLIGHTS [05.13] Cost of mass timber in comparison to other materials.  [07.36] Benefits of mass timber.  [10.03] Quality of mass timber in comparison to the quality of steel.  [11.06] The longevity of a wood panel.  [12.27] The biggest misconception about mass timber.  [15.13] Geographic variations and the usage of mass timber.  [16.19] The reasons for lower adaptation of mass timber in the USA than in other countries.  [21.15] Esthetic benefits of mass timber.  [22.15] Limitations of mass timber.  [24.13] Expanding mass timber.  [28.06] Mass timber in mainstream and commercial construction.  [28.47] Mercer mass timber.    TIPS & TOOLS TO IMPLEMENT TODAY Be aware of the misconceptions about mass timber.  Geographic variations don't affect the mass timer usage.  There's a psychological effect to mass timber.  Explore Hybrid Solutions. Mass Timber Increases Efficiency.   Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me   RESOURCES   Connect with Ricardo LinkedIn - linkedin.com/in/ricardobrites/  Website - mercermasstimber.com/