Time For A Tool Audit - RD301

Episode Sponsor: StickerMule I want to talk to you about your tools (software). But first, I want to tell you a story. A couple of weeks ago, my daughter invited her mother and me for dinner, and we arrived mid-afternoon. As is always the case, Mother and daughter had lots to do and talk about, which left me to my own devices. So I turned on the TV, launched Disney+ and started scrolling through the menu to find something to watch. I knew there was the possibility they might need my help with something, so I didn't want to choose a show that would require my full attention. After some time, I decided to watch the Pixar movie UP! I hadn't seen it since my kids were young, but I remember it as a fun, feel-good movie. Plus, I wasn't concerned about missing part of it for whatever reason. In UP!, there's a character named Dug. Perhaps you're familiar with him. Dug is a dog that the two main characters meet along their journey. Dug wears a special collar his master made that allows him to talk. Now, I don't want to spoil too much of the movie if you haven't seen it. But let's say that Dug, like most dogs, is easily distracted. This is evident in the film every time he sees a squirrel. He might be mid-sentence explaining something important when suddenly, SQUIRREL. He's distracted. If you've ever heard the term Squirrel Syndrome to describe someone who is easily distracted, it came from Dug. A close sister to Squirrel Syndrome is Shiny Object Syndrome. Shiny object syndrome (SOS) is a continual state of distraction brought on by an ongoing belief that there is something new worth pursuing. According to Wikipedia, Shiny object syndrome is a psychological concept where people focus on a new and fashionable idea, regardless of how valuable or helpful it may ultimately be. While at the moment, it seems to be something worth focusing one's attention upon, it is ultimately a distraction. People who face a fear of missing out are especially susceptible, as the distraction of shiny objects in themselves clouds judgment and focus. I have a confession to share with you. For a long time, I suffered from Shiny Object Syndrome regarding software. Any time I saw or heard of a new tool, especially software, that might somehow make my life easier, I wanted it. Even if I had no idea how or why I would use it, it was FOMO, the fear of missing out. The pitch, ad, or recommendation made the software sound so helpful and desirable that I just had to have it. Someone would mention, or I would read, how this new software was the be-all, end-all of software. Using it can save you 10 hours of work per day, and your clients will start mailing you envelopes full of cash for all the fantastic features you can offer them because of it. It sounds too good to be true. But what if it isn't? And if I act right now, for a limited time, I will only pay $99 instead of the regular price of $9,000. What a deal. How could I pass that up? Ok, you know I'm exaggerating. But you also know there's some truth to what I'm saying. Looking through my Applications folder, I see several tools, and BTW, I'm using the terms tools and software interchangeably. Still, I see several tools I bought and never used or used for a short time before consciously giving up on them, or sometimes, just forgetting about them because it was not as helpful as I thought. I fell for the hype. And that's not counting all the online tools, memberships, subscriptions and communities I paid for and never used. We work hard for the money we make as designers. And we must be careful not to waste that money on tools we don't need. Case in point. Have you ever heard of Doodly? It's a tool that lets you easily create whiteboard animation videos. You know, the kind where you see a hand with a marker that quickly draws the animation. They're great for explainer videos. A few years ago, I saw a Facebook ad promoting a lifetime license for Doodly. It usually costs $39/month. But for a one-time purchase of $67, I would have access to it for life. There's no arguing. That's a fantastic deal. The problem is, I've never used it. The ad pitch for Doodly made it so appealing. I thought to myself. This would be an excellent service to offer my clients. And they hooked me in. I never considered that in my 30+ years in the design space, I've never needed to create a whiteboard animation video. Not once did I ever think, "you know what? A whiteboard animation video is exactly what this client needs. I wish I knew how to make them." The possibility of this tool blinded me. But in the three years since I fell for this deal. The opportunity to create a whiteboard animation video has never come up. So even though it was a fantastic deal. It was a waste of my money. Don't get me wrong. There's nothing wrong with Doodly. I still think it's a great tool. It just isn't a tool I need. Sure, the lifetime deal means I have it should I ever need it. But why spend money on something you may or may not ever need? Nowadays, everywhere you look, there's some tool or software that can benefit you and your business. I'm a big fan of AppSumo. I'm even an affiliate of theirs. If you're not familiar with AppSumo, it's a website that offers software products at amazing deals. Often lifetime deals where you pay once and own the software forever. AppSumo does a fantastic job at making these deals seem irresistible. How owning them improves your life and streamlines the way you work. In other words, they're great at marketing the products they promote in a way that makes you want them. And AppSumo is just one site. PitchGround, MacHeist, MightyDeals and many other websites offer lifetime deals for great-sounding products. And if you buy something, A lifetime deal is the way to go. After all, why pay monthly for something if you can pay once and use it forever? I've bought many lifetime deals for software I still use daily. And they've saved me a ton of money. Plutio, my project management software, costs $39/per month. I paid $49 for a lifetime license. Billwaze, is my invoicing software, although when I bought it, it was called EZBilling360. The plan I have costs $99.99/month. I paid $59 for a lifetime license. SocialBee is what I use to schedule and recycle social media content. It costs $39/month. I paid $49 for a lifetime license. Book Like A Boss is my appointment scheduler. The plan I have costs $15.83/month. I paid $49 for a lifetime license. And that's just a few. So you can see how buying a lifetime license is worth it. But that's provided you use the software. I've also purchased many lifetime licenses on these sites and elsewhere for tools I don't use. I was a culprit of shiny object syndrome. My problem was I would buy a great-sounding tool without knowing why or how I would use it. And I wasted a lot of money because of it. Don't get me wrong. I'm not saying the products sold on these sites are not good. Many of them are. And they do help a lot of people. But just because they help a lot of people doesn't mean they're going to help you. In fact, my AppSumo purchase history is four pages long and dates back to 2015. And you know what? Looking through those pages, I can see a pattern. Every piece of software I bought and still use today is something I bought because I needed it at the time. Equally, almost every piece of software I purchased but didn't have an immediate use for, I don't use anymore, if I ever did at all. Just because something might be helpful to you someday is not a good excuse to part with your hard-earned money today. Owning many different tools doesn't make you a better or more efficient designer if you don't or can't use them. Remember, you're what makes you a designer. It's not the tools you use. Just like a photographer is a photographer regardless of the camera or lenses they use. Just because they buy a new lens doesn't make them a better photographer. Sure, it might allow them to take photos they couldn't take before. But that only helps them if they take the kind of photos the lens is designed for. A portrait photographer doesn't need a high-power zoom lens. So buying one is a waste of money. As a design business owner, you must be careful about your purchase of tools. That's why, to help fight my shiny object syndrome, I started to apply filters and question every tool I'm considering buying. It helps me stop wasting money on tools I don't need. And you should do the same. Don't ask...