Time to learn Your ABDs – Business Brain 466

How well do you know your ABDs? On this episode of Business Brain, your hosts, Dave Hamilton and Shannon Jean, dive into a discussion about the power of Always Be Different. First, it’s a case study of how AriZona Iced Tea keeps its 99-cent price point during inflation and how it differentiated itself to get into the beverage industry. Then it’s on to a breakdown of why David Morris believes that Being Different is Better than Being Better in the sales game. Join us while we fine-tune our Business Brains! 00:00:00 Business Brain – The Entrepreneurs’ Podcast #466 for Friday, July 14th, 2023 00:01:47 Always Be Different (The AriZona Iced Tea Story) The Whistle, The Workhorse, and The Whale 00:07:19 SPONSOR: Pearl Diver. Do you wonder who is visiting your website? Pearl Diver is a cutting-edge platform that provides in-depth visitor identification, enabling you to uncover valuable insights about your website visitors. 00:08:39 SPONSOR: Zinch. A direct lender that makes financing fast, simple, and built around your needs. Zinch is waiving their $250 application fee for BB listeners when you sign up at FinancingThatWorks.com 00:10:07 Being Different is Better than Being Better Separate Work from Worth Treat Prospects Like People Seek First To Understand Be Honest, Even If It Costs You Take “No” For An Answer Speak About Competitors With Honor Do What You Say You Will Do (WHEN YOU SAY YOU WILL DO IT!) Underpromise and Over Deliver (Scottie!) Always Be Following Up (Scott Jordan) 00:24:20 BB466 Outtro [email protected] Dave on Mastodon: @[email protected] Dave on Bluesky: DaveHamilton.com If your email is featured in an episode, you’re entered to win a MacBook Air in 2023 The post Time to learn Your ABDs – Business Brain 466 appeared first on Business Brain - The Entrepreneurs' Podcast.