TIME TO SPLIT PLANNING AND BUYING?: #MediaSnack Ep. 27

On this week's #MediaSnack - we review The Wall Street Journal reporting that the hotly anticipated report by the ANA into US media rebate practice will be published "imminently". On this week's #MediaSnack - we review The Wall Street Journal reporting that the hotly anticipated report by the ANA into US media rebate practice will be published "imminently". We discuss the likely fall out and some implications of the report. We share what we think US Media Directors should be thinking and preparing for including carefully managing the message internally and seeking a mandate from their boards on a considered and strategic view on how to apply better governance to media investments in the future. Next we review Tom's perspectives of the Media360 conference which touched on many of the same themes, notably Media Transparency, media agency business models and the so-called "Talent Tsunami". One of the highlights of the conference was a panel which debated the pros and cons of splitting media planning duties from media buying scope. One of the panellists from Mars, Marc Zander highlighted how their splitting of planing and buying globally had given them the benefit of greater transparency and worked for them. Finally we remind you that the ID Comms Media Talent survey closes today so please take 5 minutes to complete it if you haven't done so already.