Tina Wells on Becoming Your Own Client, Walking Away to Do What Lights You Up, and Why If You Fail to Plan, You Plan to Fail

Tina Wells created her marketing agency at the age of 16 because, as a young girl, she didn't feel that brands were speaking to her and her friends. For over two decades, she led Buzz Marketing Group, a full-service marketing and research company working to help clients like Dell, The Oprah Winfrey Network, Apple, P+G, Johnson & Johnson, and American Eagle, build lucrative relationships with youth markets. But in 2019, Tina decided to make herself a client and take stock of her own business. She decided to dismantle her agency, opting to pursue the work that lights her up-- creating content that speaks to tween girls. The multimedia content venture RLVNT Media was born in 2020, serving entrepreneurs, tweens, and culturists with authentic representation. This venture houses her newsletter, Elevation Tribe, a community and quarterly publication created to help women launch, grow and lead their businesses focusing on women of color. Tina is also the author of seven books, including the best-selling tween fiction series Mackenzie Blue, its spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right. Her mission is to help tween girls that look like her feel seen. In this episode, you'll learn how Tina made the hard decision to look at her own business and re-evaluate how she was spending her time, how to leave the things that don't work, outsource things you're not good at, and make sure that your vision and purpose guides the path no matter where it brings you. Learn more about your ad choices. Visit megaphone.fm/adchoices