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Tino Meitz

EPISODE · Dec 17, 2020 · 38 MIN

Tino Meitz

from OOH Podcast · host Fachverband Aussenwerbung e.V.

Zu Gast in der neuen Ausgabe des FAW Podcast ist dieses Mal Tino Meitz, Professor an der Texas Tech University. Der Kommunikationswissenschaftler und Medienpsychologe beschäftigt sich seit Jahren mit der Frage, was von den Botschaften, die Werbungtreibende auf den unterschiedlichen Kanälen spielen in den Hirnen, aber vor allem den Handlungen der Konsumenten ankommt. Im FAW-Podcast spricht er darüber hinaus über die Konsumentenwahrnehmung des öffentlichen Werberaums während des Lockdowns.

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Tino Meitz

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