Tiny Apartment to Tremendous Success: Sugared + Bronzed with Courtney Claghorn

After bootstrapping for the first nine years in business, Courtney Claghorn, CEO of Sugared + Bronzed, successfully scaled her once apartment-based company. Courtney's commitment to providing a streak-free, safe tanning experience has made her company one of the most sought-after in the industry.In this episode, you'll learn: How Courtney took a chance on starting a business based on a skillset, she didn't havePivoting and rebranding as Sugared + Bronzed scaledHow Courtney and Sam went from bootstrapped to securing the first commercial locationThe strategy in navigating the difficulties and limitations of COVIDThe importance of taking pride in an upbeat environment and teamWould she change anything if she could start overCourtney's tangible tips for productivityThis episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co