Tiny Bites of Business: Episode 15: Auditing Your Email Direct Marketing System

Welcome to another episode! In this episode we are getting into tech again with a basic overview of how to audit an email marketing program. I suggest starting by documenting the program being used, it'[s cost, and whether or not it is enjoyable to use. Then start noting stats and how it compares to benchmarks. This is a good guideline on where you might be able to tweak some things. Don't forget to review automations, forms, and bounce rates to identify areas for improvement. Takeaways When auditing an email marketing program, document the program being used, its cost, and whether or not it is enjoyable to use. Evaluate the number of people on the email list, email frequency, and the presence of different lists, groups, segments, and tags. Refer to industry benchmarks for open rates, click rates, and unsubscribe rates to assess performance. Analyse automations, forms, and bounce rates to identify areas for improvement. Ensure emails are not going to junk folders by following anti-spam rules and authentication guidelines.