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EPISODE · May 1, 2026 · 40 MIN

Tiny Experiments: How to Learn, Grow, and Navigate Uncertainty

from Brad Hook Podcast · host Bradley Hook

What if the goals running your life are getting in the way of your growth? Neuroscientist Anne-Laure Le Cunff joins Brad Hook to explore how curiosity, small experiments, and a willingness to be wrong can help us live and learn more deeply. Anne-Laure Le Cunff — founder of Ness Labs and author of Tiny Experiments — unpacks why we overestimate what we know, how AI tools may be quietly eroding our thinking, and why time-bound experiments work better than rigid goals. She also shares the wake-up call that pulled her out of Silicon Valley and into neuroscience. TOPICS DISCUSSED The illusion of clarity and the Google / ChatGPT effect Designing a tiny experiment using the PACT method Why goals and habits often fail — and what to try instead Anne-Laure's pivot from Google to neuroscience Response one vs. response two: meeting uncertainty with curiosity The brain as a prediction machine A simple question to leave you with ABOUT THE GUEST Anne-Laure Le Cunff is a neuroscientist at King's College London and the founder of Ness Labs, a newsletter read by 120,000+ curious minds. Her research explores the neuroscience of curiosity, ADHD, and lifelong learning. Previously, she led global marketing for Google Fit. She is the author of Tiny Experiments. Website: https://nesslabs.comNewsletter: https://newsletter.nesslabs.comBook: https://nesslabs.com/bookInstagram: https://instagram.com/neuranneLinkedIn: https://linkedin.com/in/neuranne ABOUT BRAD HOOK Brad Hook explores human performance, wellbeing, and values-driven living through writing, podcasting, and global speaking engagements. Instagram: https://www.instagram.com/bradhookLinkedIn: https://www.linkedin.com/in/bradleyhook Attend a live experience: https://flame.liveDiscover Brad's work: https://bradleyhook.comValues Institute: https://values.institute

Episode metadata supplied by the publisher feed · Published May 1, 2026

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