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Tiny Tags CEO Melissa Clayton: 'We are not in the business of buying customers' episode artwork

EPISODE · Mar 12, 2025 · 36 MIN

Tiny Tags CEO Melissa Clayton: 'We are not in the business of buying customers'

from The Glossy Podcast · host Glossy

In addition to its DTC business, the customizable fine jewelry brand Tiny Tags has a Target collection that sells in nearly 1,700 stores and is expected to drive $7 million to $9 million in sales this year. On this week’s episode of the Glossy Podcast, the 13-year-old brand’s founder and CEO, Melissa Clayton, discusses how she’s growing the brand with a focus on moms and a “back to basics” approach to marketing, and without outside funding.

What this episode covers

In addition to its DTC business, the customizable fine jewelry brand Tiny Tags has a Target collection that sells in nearly 1,700 stores and is expected to drive $7 million to $9 million in sales this year. On this week’s episode of the Glossy Podcast, the 13-year-old brand’s founder and CEO, Melissa Clayton, discusses how she’s growing the brand with a focus on moms and a “back to basics” approach to marketing, and without outside funding.

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Tiny Tags CEO Melissa Clayton: 'We are not in the business of buying customers'

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How long is this episode of The Glossy Podcast?

This episode is 36 minutes long.

When was this The Glossy Podcast episode published?

This episode was published on March 12, 2025.

What is this episode about?

In addition to its DTC business, the customizable fine jewelry brand Tiny Tags has a Target collection that sells in nearly 1,700 stores and is expected to drive $7 million to $9 million in sales this year. On this week’s episode of the Glossy...

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