EPISODE · May 18, 2025 · 15 MIN
TIP 38: The Fortune Is in the Follow-Up: What Ignoring Leads Is Costing You
from Thrive in Practice · host Anil Mustafa
Most business owners are missing out on revenue — not because they need more leads, but because they’re not following up with the ones they already have. In this episode, we’re talking about the hidden cost of neglecting lead nurturing, why it happens (even with the best intentions), and what you can do to turn things around. You’ll learn: • Why leads go cold (and what to do about it) • The mindset shift that makes follow-up feel natural, not salesy • Simple ways to build a nurturing system that runs in the background • A small weekly habit that could unlock major growth If you’re frustrated with leads disappearing into the void, this episode will help you reconnect and convert authentically. Helpful links: My Appointments: https://myappointments.app/ My Appointments Instagram page: https://www.instagram.com/myappointmentsapp/ Anil’s course: https://thrive.anilmustafa.com.au 3-day Immersive Retreat – https://retreat.myappointments.com.au/
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What this episode covers
Most business owners are missing out on revenue — not because they need more leads, but because they’re not following up with the ones they already have. In this episode, we’re talking about the hidden cost of neglecting lead nurturing, why it happens (even with the best intentions), and what you can do to turn things around.
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TIP 38: The Fortune Is in the Follow-Up: What Ignoring Leads Is Costing You
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