Tip of the Tongue Episode 318: Crystal Hot Sauce with Pepper Baumer

Everyone has a favorite hot sauce, and the hot sauce families want you to choose theirs. And the Baumer family is no exception. Listen as we talk with third generation Crystal hot sauce CEO, Alvin Baumer, III. He is known to family and friends as Pepper. We talk food dynasties, the ups and downs of the food industry, and all the quirky, but important food things that people in New Orleans consider important. Listen. It’s on Tip of the Tongue. The company began in 1923, founded by Pepper’s grandfather, Alvin Baumer, Sr. He reincarnated the company from its beginnings making snoball syrup. After Hurricane Kathrina, as well as previous catastrophes, the company has emerged with its strong base as hot sauce with its eyes on the future. Now the company is sold in countries around the world. Alvin “Pepper” Baumer, III Get full access to Tip of the Tongue at tipofthetongue.substack.com/subscribe