Tips For Amazon Alexa Skill Names and SEO

Search Engine Optimization, Keywords, Descriptions, and more

Episode 132 of the Voice in Canada Podcast podcast, hosted by Teri Fisher, titled "Tips For Amazon Alexa Skill Names and SEO" was published on July 7, 2020 and runs 12 minutes.

July 7, 2020 ·12m · Voice in Canada Podcast

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Summary

In this episode, Teri will talk about some SEO tips that were shared at a livestream that he had with some members of Northern Voice.They had a great discussion about how skills work, how they are invoked, and how to make sure that an Alexa skill is found in the skill store. This episode will be very resourceful if you’re looking to develop an Alexa skill or you already have one, and you’re looking for some SEO tips to get it out to the market.Invocation Phrase Versus Skill NamesWhen one enables their skill on Alexa, they have to have an invocation phrase because smart speakers are always waiting for that wake word (Alexa).Alexa skills are like apps. The way we have to open an app in our smartphone to interact with it, is the same way we have to open an Alexa skill with our voice. For example, to go into DetectiveX, you can’t just say, “Alexa, diffuse the bomb” You have to say, “Alexa, open DetectiveX”, and then begin to interact with it.In the Amazon skill store, a skill is listed with its name and the invocation phrases users can say to open it.When developing a skill, one should make sure that their description, keywords, and titles are optimized for SEO. It’s important to think about how people search for skills and to include that in the description. List of resources mentioned in this episode:The Comprehensive Flash Briefing Formula CourseVoiceID.aiAlexainCanada.ca/CommunityTheVoiceDen.comOther useful resources:Voice in Canada: The Flash BriefingComplete List of Alexa CommandsAlexa-Enabled and Controlled Devices in CanadaTeri Fisher on TwitterAlexa in Canada on TwitterAlexa in Canada Facebook PageAlexa in Canada Community Group on FacebookAlexa in Canada on InstagramPlease leave a review on iTunesShopping on Amazon.ca Hosted on Acast. See acast.com/privacy for more information.

Episode Description

In this episode, Teri will talk about some SEO tips that were shared at a livestream that he had with some members of Northern Voice.

They had a great discussion about how skills work, how they are invoked, and how to make sure that an Alexa skill is found in the skill store. This episode will be very resourceful if you’re looking to develop an Alexa skill or you already have one, and you’re looking for some SEO tips to get it out to the market.

Invocation Phrase Versus Skill Names

When one enables their skill on Alexa, they have to have an invocation phrase because smart speakers are always waiting for that wake word (Alexa).
Alexa skills are like apps. The way we have to open an app in our smartphone to interact with it, is the same way we have to open an Alexa skill with our voice. For example, to go into DetectiveX, you can’t just say, “Alexa, diffuse the bomb” You have to say, “Alexa, open DetectiveX”, and then begin to interact with it.
In the Amazon skill store, a skill is listed with its name and the invocation phrases users can say to open it.
When developing a skill, one should make sure that their description, keywords, and titles are optimized for SEO. It’s important to think about how people search for skills and to include that in the description.

List of resources mentioned in this episode:

Other useful resources:

Hosted on Acast. See acast.com/privacy for more information.