Tips on Starting Your First Podcast - An Interview with Ahron Wohlgelernter

"Your podcast, your stage" is one of the nuggets my latest guest on the Marketing Tales Show dropped a few weeks ago on LinkedIn, which floored me.Four words -- so simple yet, so profound that only someone with a deep understanding of people and the podcasting landscape could utter and make his audience understand what he meant on a deeper level. That's the calling of Ahron Wohlgelernter🎙️, Podcast Producer at Intent Media - Podcasts and Host of The Art of Conversation Podcast. In this episode, we discussed the benefits of starting a podcast as marketers, how to get started, and some common pitfalls to avoid. Kicking things off, Ahron underlined the significance of laying out clear objectives for your podcasting journey. At $18 cost per thousand (CPM) ad money, you're probably not going to make a lot of dough when you're starting out, so if you're a marketer or own a business, use podcasting to generate leads. When creating a podcast marketing strategy, take your listeners on a journey with educational content to build trust with your audience and establish yourself as an expert. But creating a podcast isn't as easy as hitting record on your video streaming app. A lot goes into creating a show, and knowing the anatomy of producing a show is vital. Also, invest in a good mic. "Remember that people are putting you in their ears," Ahron says. "Respect that! Come up with good audio." The typical conversational podcast, like this one, should be about half an hour, but give a buffer of about 10 minutes before starting to get to know your guest and build rapport. "The best way to promote your podcast is to be obsessed with it," Ahron shares. That means you love your podcast so much that you constantly talk about it and share stories with your network at all times. People will pick up on that passion and want to know more. Regarding guest selection, focus on what your listeners need and who they should learn from. Don't get too caught up on the big names, but select guests that make the most sense for your show. Remember, your podcast, your stage. The most important lesson Ahron learned throughout his podcasting career is this: "[Your podcast] is about your guests, and it's about focusing on getting some of the best out of them," Ahron says. To get a full scope of the conversation, listen to the complete episode by clicking the link in the comments below or on your favorite podcast channels. Be sure to connect with Ahron on LinkedIn, tune into The Art of Conversation Podcast, and check out Intent Media if you need help producing your podcast. Starting a podcast is not for the faint of heart. It is hard work, long hours, and low engagement when you begin. But there is one thing, one ROI, that makes this thing worthwhile -- the relationships you build with guests and fellow podcasters in the community. I'll see you in my feed real soon. Until next time. ✌ #marketing #podcasting