EPISODE · Jun 3, 2025 · 21 MIN
Tips to Stay the Course
from The Rethink Marketing Podcast · host Colin Jeffries & Paul Frodge
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge unpack some of the most pressing challenges that business leaders and marketers face in uncertain times. How do we better align marketing and sales when the economy is uncertain and performance is under a microscope? Is the trend towards consolidation in revenue operations (i.e. combining marketing and sales efforts) one that should be followed, or is it a ploy to save money in the short-term? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge unpack some of the most pressing challenges that business leaders and marketers face in uncertain times. How do we better align marketing and sales when the economy is uncertain and performance is under a microscope? Is the trend towards consolidation in revenue operations (i.e. combining marketing and sales efforts) one that should be followed, or is it a ploy to save money in the short-term? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Tips to Stay the Course
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