[TIPS] What Do the World Cup and Beyoncé Have in Common?

Host: Lalo Solorzano Guest(s): Ashley Arnold Published: July 8, 2026 Length: 11:26 Presented by: Global Training Center Summary What do the World Cup, Beyoncé’s world tour, and international trade compliance have in common? More than most people realize. In this July Tips episode of Simply Trade, host Lalo Solorzano welcomes Ashley Arnold as the featured tips instructor for the month. Together, they connect major global events, concerts, soccer tournaments, trade shows, and traveling equipment to one important compliance tool: the ATA Carnet. Ashley explains how ATA Carnets work like a “product passport” for goods that temporarily enter a country and then leave again. From cameras and stage equipment to trade show booths and production gear, these items are not being sold, but they still cross borders and need proper documentation. Instead of paying duties and taxes and later trying to recover them, companies can use a carnet to simplify temporary importation. This episode makes a technical trade topic practical, timely, and easy to understand by showing how compliance plays a role behind the scenes of entertainment, sports, events, and business travel. Main Topic / Discussion This episode focuses on ATA Carnets and how they support temporary international movement of goods. Ashley Arnold explains that when equipment travels internationally but is not sold and must return home, an ATA Carnet can help avoid unnecessary duties, taxes, and documentation burdens. Using examples like the World Cup, Beyoncé’s world tour, international camera equipment, stage gear, and trade show booths, Lalo and Ashley show how global events depend on trade compliance. They also clarify that items intended to stay in the destination country, such as promotional giveaways or merchandise for sale, generally do not belong on a carnet. Key Takeaways • ATA Carnets are useful for goods that temporarily enter another country and return home. • Carnets can help avoid paying duties and taxes upfront and then trying to recover them later. • Not everything crossing a border is for retail sale, and that distinction matters in trade compliance. • Carnets are commonly used for cameras, stage equipment, trade show booths, and other event-related gear. • Promotional items, giveaways, merchandise for sale, and goods that will remain abroad generally should not be placed on a carnet. • Customs brokers and specialized carnet service providers can help companies determine when and how to use one. Resources & Mentions • Global Training Center • Lalo Solorzano on LinkedIn • Ashley Arnold on LinkedIn Credits Host: Lalo Solorzano – LinkedIn Guest(s): Ashley Arnold – LinkedIn Producer: Lalo Solorzano 📢 Subscribe & Follow Stay connected with the Simply Trade community and never miss an episode that helps you trade smarter. 🎧 Listen on: • Apple Podcasts • Spotify • YouTube 💬 Connect with us: • Simply Trade • Global Training Center • Trade Geeks Community Don’t forget to rate, review, and share with your fellow trade geeks! Want to be on the show or have topic suggestions? [email protected]