Tissue Products Struggling in the Middle Class

Tissue manufacturers are struggling to gain sales within the middle class segments of emerging markets as consumers choose to spend their income on other products. Competition from industries such as apparel, hot drinks and consumer electronics are taking sales away from tissue products. In Mexico for example, the population consumes about 4.5 kilograms per capita of tissue products while in the United States the number is around 13.4 kilograms.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.