TMBA 672: Marketing by Building In Public: From Hobby to Major Business Opportunity

It started as a hobby at college, and was also the way he met his wife but now ‘Dumpster Diving’ has become a major business opportunity for Dave Sheffield, Founder of Buffalo Bottle Craft. In today’s show Dave talks to Dan about how a Vice documentary, currently watched by nearly 1.5M people, and subsequent media interest has made him consider the many different ways a ‘Dumpster Diving’ enterprise could grown: from selling physical products from dumpster finds, to creating online content showing how others can do the same: “If I find some new material in the dumpster that I know that I can source at scale … I just make a video and I say, ‘Hey, guys, look at this cool thing. What do you think I could make from it? What would you make from it?’ And that's my product research right there.”