TMBA520: The Re-Readables: Purple Cow

Today's podcast is another installment of our ongoing series called "The Re-Readables", where we revisit some of our favorite business books to see if they stand the test of time. This week, we've invited author and online entrepreneur Kyla Gardner back on to the show to talk about the classic marketing book Purple Cow by Seth Godin. Kyla joins us this week to discuss which ideas from Purple Cow have aged the best, which ideas have aged the worst, and how we have utilized some of the "Purple Cow" strategies in our own entrepreneurial careers.